Yaakov* was at that tough age, when a child is beginning to move out of being a little kid but not quite at the grown kid stage, the age when the other kids start to look more closely at how you dress, how you carry yourself, how you look. Unfortunately for Yaakov, the boys in his class looked down on him. It was a tough time at home, too. His parents weren’t getting along; they were having money problems and fighting a lot. Neither of them had the focus or emotional availability to see what Yaakov needed. The kids noticed that he wore old clothes that didn’t fit him, they weren’t washed and ironed neatly, and he carried himself in a withdrawn and unapproachable way. That’s when Reyus got involved. 

The principal of the school had heard of our Buildup program and reached out to bring it into his school. We began working with the school and training the staff, and an amazing thing happened. The principal was walking past Yaakov and another student in the hallway, one day, and happened to hear Yaakov tell this boy a joke. The joke was genuinely very funny. He thought to himself how funny Yaakov was and was about to keep walking, as he would normally have done, but then our Buildup training kicked in, and he realized that this was a golden opportunity to provide Yaakov with a “buildup.” On the spot, he stopped and said loudly and clearly for all the boys around to hear that Yaakov was very funny. A nearby boy, then turned to Yaakov and said, “You know, what he [the principal] said is right.” That’s all it took for things to start to turn around.