Catering to the President
Let’s start by mixing a few metaphors: Ed Hoffman is slowly but surely climbing down from cloud nine. For the last few weeks, life has been an unforgettable roller-coaster ride. After all, it is not every day – or even every decade – that a caterer, particularly a certified kosher caterer, is given the high honor and responsibility of preparing the food for a visit by the President of the United States (POTUS), the foremost political figure in the world.
This is what Ed was asked to do by Howard Tzvi Friedman on the occasion of the historic visit to the Friedman home, smack in the middle of Orthodox Jewish Greenspring, on Friday September 12, 2014 (17 Elul 5774). Although the guests were not necessarily observant, the fact that the hosts are frum – proudly and publicly so – meant that every aspect of the occasion could not help being either a kiddush Hashem or a chilul Hashem; that is what happens when you are prominent and wear a yarmulke. Accordingly, every detail had to be perfect, particularly, of course, the decor and the food, which are the professional responsibility of the caterer. You can imagine the immense pressure Ed and his staff have been under for weeks.






