Where Are They Now? Profile of a Baltimore Alumnus


Today I interviewed Ariel Goodman, owner of Pikesville Remodeling.

 How did you start your business, Pikesville Remodeling?

 When I was in fourth grade, our house was being remodeled. When I came home from school each day, I would play with the extra construction materials and look around at everything as it was being built. As I got older, I learned to work with my hands and got involved with carpentry and construction. At the beginning of my career, I worked for a carpentry company in Owings Mills. I learned many skills on the job and got my license. Soon after I got my license, I started my own company, Pikesville Remodeling.

 

What kinds of projects do you do, and which do you enjoy most?

 

My company specializes in interior home remodeling. My favorite projects are bathrooms, basements, and kitchens. At this point we have done at least 100 bathrooms.

 

What was your most interesting project?

 

The houses in Roland Park and Cedar Cross are almost 100 years old, and when we work on them, they present challenges that are not present in newer houses. The walls in a new house (1980s and up) are construction with 2-by-4s and drywall. It is much easier to work with. Old houses use things like plaster and lath; they also use a lot more concrete, so when you want to change something, it requires a lot more work. It takes longer to complete a project in an old house. The oldest house I ever worked on was over 200 years old; it was very cool.

 

How did you meet your wife, Esti Straus?

 

When we were 16, our friends set us up. We met at Kosher Bite. I was in TA, and she was in Bais Yaakov. We got married in 2005. We were young, and both of us were working. We had our daughters two years after we got married, and we got our first house right away. Esti got her master’s in human resources and worked for a head HR attorney in Towson, while I got my business Pikesville Remodeling off the ground. We have two girls and couldn’t be happier.

 

Having had those experiences, which school do you send your kids to and why?

 

We send our kids to Beth Tfiloh. Esti was working there at the time we were looking for schools, and it all worked out. BT has been a great experience for our kids, both academically and socially.

 

What school did you attend, and what was it like?

 

I attended TA (Talmudical Academy) for all my school years. There were a few good teachers, and I had some friends, but they were not the best years of my life. School was not easy for me; I was an ADHD kid and paid very little attention in class. Outside of school was where I lived.

 

What was it like growing up with Tamir Goodman as your brother?

 

It was a lot of fun. I am one of five boys. Shabbos in the house was always crazy; people from around the community would come and play basketball at our house. There were always at least 20 people over at a time.

 

What would you tell someone interested in a career path like yours that is different from that of the typical yeshiva bachur?

 

I would say, don’t be afraid of the trades. They have a lot to offer. In construction you must work honestly and stay organized. As we are working, we keep track of materials down to the last nail to make sure we never overcharge. Part of that is organization. Tools and materials are put back where they are taken from. Once you have this mindset of “keep it neat,” it’s easy to stay organized in your work. When Hashem gives you a gift with your hands, and you have the ability to do something good because of it, it is your obligation to give back with the gifts you were given.

 

Aidee Moss is a high school junior in Baltimore. She competes in CIJE high school robotics and is an assistant coach for middle school CIJE robotics. Aidee enjoys STEM class, volunteering at the Baltimore Humane Society, traveling to new places, and writing. Aidee’s favorite way to spend any day is with her family and friends! 

 

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